3 Critical Add-on Features to Enhance any DRTV Campaing

3 Critical Add-on Features to Enhance any DRTV Campaing

Long Form for Non-Profits

Long Form for Non-Profits

Is a long form “commercial” (infomercial) a realistic approach for a non-profit?  WELL …. ever seen Feed the Children?  Or those ASPCA…

Angels in Waiting – Meet Linda West-Conforti

Angels in Waiting – Meet Linda West-Conforti

LOST & FOUND…… As a NICU nurse in southern California, Linda West-Conforti, RN, began to notice an alarming pattern among her patients.…

How set design effects a long form direct response campaign

How set design effects a long form direct response campaign

Set design comes in all sizes and shapes — and every one of them has an impact on your message.   Is your…

DIRECT RESPONSE OR LIVE T.V?

DIRECT RESPONSE OR LIVE T.V?

First off ….. it’s important to understand the difference:  Direct response (DR) programming is a pre-recorded show of 28:30 in duration that…

LOCATION IS EVERYTHING … DR IS JUST LIKE REAL ESTATE

LOCATION IS EVERYTHING … DR IS JUST LIKE REAL ESTATE

So you have a great product and you’ve produced a super duper show.  Now what?  Making the right media placement choices (through…