Posts Tagged "content"

How set design effects a long form direct response campaign

Set design comes in all sizes and shapes — and every one of them has an impact on your message.   Is your…

DIRECT RESPONSE OR LIVE T.V?

First off ….. it’s important to understand the difference:  Direct response (DR) programming is a pre-recorded show of 28:30 in duration that…

LOCATION IS EVERYTHING … DR IS JUST LIKE REAL ESTATE

So you have a great product and you’ve produced a super duper show.  Now what?  Making the right media placement choices (through…