How set design effects a long form direct response campaign

Sep 16, 2013

bluestudioSet design comes in all sizes and shapes — and every one of them has an impact on your message.   Is your product message best suited for a casual chat in someone’s living room?  Then that’s what the set should be.   Is your product “newsworthy?”  Then a newsroom set might best deliver the message.  Do you want a “QVC-look” to get your point across?  Design a “stand-up” set with high energy.   There are a multitude of decisions and choices that need to be made before the director yells “Action!”  The visual impact of the “environment” you create takes careful consideration.  Don’t be a spend-thrift on the “loudest” sensory stimulation when someone first SEES your show!

1 Comment. Leave new

Thanks! This is very helpful!!!


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